I was excited to have the opportunity to create a site for an e-juice manufacturer. The industry presents the opportunity to use bold, colorful and kinetic imagery. I wanted to focus on the Southern Californian locale since it was such a big part of the brand and genesis of the company.
Reducing down the splash page to mobile was simple. The super-graphic imagery provided sturdy backgrounds to position the copy and site contents, while introducing simple opacity scrims punched up legibility on mobile break-points.
Aktion Vapor Co. needed two distinct identities. Their flagship brand "Aktion" and their second line of juices "Renegade." This presented me with the unique opportunity to create two separate identities that could stand alone branded on the juice bottles. I worked through a variety of rough concepts based on the market research that the team provided. We ended up with two solid logos that each boldly represented the flavors in an increasingly crowded marketplace.
Package and Branding
Label designs for the 15 and 30ml ejuice bottles were produced for both Aktion and Renegade product lines, each reflecting their own unique the brand and tone. Sell sheets and promotional cards were also developed for in-store product demonstrations and juice bar menus.